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OPINION: DRAKE’S BACK AND FORTH WITH NIKE IS A NET WIN FOR SNEAKERHEADS

OPINION: DRAKE’S BACK AND FORTH WITH NIKE IS A NET WIN FOR SNEAKERHEADS

The hype surrounding Drake’s potential departure from Nike’s crown jewel, Jordan Brand feels similar to the warm nervousness that precedes natural disasters. In the midst of this thick tension; even an obscure image of OVO’s boss in anything remotely resembling an adidas offering has the power to make sneakerheads “look alive.”

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